Flex Green Blog
23Oct/11Off

Email List Building Strategies

If you're going to be successful in internet marketing, you need to build a list. It's the one thing above all else that matters most. After it's built, it's yours to use any time you want. Just push a button and print money - literally.

OK, but how?

Here's what you need to build your list:

  • Your Opt-in Page
  • Your Bribe
  • The Thank You Page

Your Landing Page - The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. This page needs to look professional. And it needs to be simple to see how to opt in. And your call to action must be clear!

Failure to include a great "call to action" will result in failure. This is a definitive message that tells your visitor what to do. And if you don't include it, they won't opt in. The funny thing is that people just don't know what to do unless you tell them.

You can take your opt-in page to the next level if you add a compelling video to the page. You only have a few second to get your visitors attention - video helps! And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it's done playing.

Now, don't worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 - $250. You can also find ready-made list building tools that have everything pre-built for you.

The Incentive - Next, you've got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. So make your "bribe" a good one!

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

  • An eBook
  • Software
  • Videos
  • A multi-part email series

You've got to create some great content. It's got to be something helpful for your new subscribers. And nothing sells like "free". But to get the email, it's got to be a good offer.

Once again, don't worry if you don't know how to create the freebie. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. So, a great premium will cost you around $100 - $150.

You can also get email list building tools that include the premium. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised - valuable information. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don't have to create the product. And make money right away from your list.

The Opt-in Success Page - The last bit is the thank you page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. This helps them feel they've made the right decision giving you their email. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can go the DIY route. You can either write the content pages on your own. Or hire ghost writers to write them for you.

Summing it up

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if sign up for a "complete package" solution. It's just important that you start today building your opt-in list. Because as soon as you've got your own list . . . You've got a license to print money!

flexgreen.asbullet.hop.clickbank Email List Building Strategies

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