Flex Green Blog
12Mar/13Off

Provide Value While Building Your Business

Chilling the Heavy Sell

Have you ever before strolled into a retail store, or perhaps more currently into a car dealership and immediately been surrounded by sales people eager to push you into a choice to make a order? It can be quite irritating. It is a put off. It's hard to be in a sales business of any sort. To do it best you need to travel a delicate balance between informative, serious and straight up pushy.

Research conducted recently of web product sales promotion practices and just how they affect readers named 'The Social Break-Up' highlighted how pushy sales techniques were the number 1 contributing factor customers unsubscribed to email lists, and / or social network accounts, and / or 'un-liked' pages on Facebook or any other forms of subscribed announcements such as RSS or atom feeds.

The balance is somewhere between offering innovative, fascinating information on a regular schedule, and spamming the web with campaigns, hyperlinks, obvious advertising plus a battery of crappy come-ons, and marketing letters. If you obtain reputable email subscriptions you're given trust, and you will have to strive really hard to not break that trust. flexgreen.gimmtraff.hop.clickbank Provide Value While Building Your Business

If you undertake it correctly, and build the confidence of your customers you'll create a respect that's priceless beyond understanding. If you ever neglect the faith granted you, it'll destroy any kind of benefit your subscriber list might have possibly had.

When you're employing blogs, or social networking websites you should publish regularly, however they absolutely ought to incorporate important details, not just web addresses or sales blurbs. When you scatter several of those kinds of articles or blog posts in the middle of a vast majority of educational discussions or fascinating content and documents, that is fine, however your web page should never resemble a long list of web addresses, and / or sales pitches.

If you use email lists, please beware of how many times you're dispatching e-mails. Even the most informative content material will get bothersome if it's showing up daily, if not more often. I have been subscribed to subscriber lists that sent out messages with blurbs of totally obvious marketing pitches 3 or 4 times per day. There's no greater motivation to strike that remove yourself from list backlink.

It really is tempting to give in to the strong sell. This is especially true if you are passionate about the merchandise yourself. Keep in mind that tough sell is manipulative, and often will turn even the most serious consumer against your merchandise. It's a common reaction of a skeptical public, made skeptical because of the ever-growing volume of sales pages, and hyperlinks on the web.

Employing social networking sites, weblogs and marketing pages are fantastic strategies of affiliate marketing, but always keep your consumer's interests in mind. Make sure to employ content that reveals just how great your merchandise is in a genuine way, and exactly how you're able to understand their situations. Not every blog post you produce, or e-mail you send must promote something. If you do incorporate back links in every mail, put a few off to the side, or even at the bottom of otherwise helpful and interesting facts so your subscribers learn how much you truly care, and may obtain real aid and also inspiration from you, apart from your marketing pitches. You'll be amazed at how many times the trust you establish turns into product sales and also click-throughs.

3Dec/11Off

Provide Value While Building Your Business

Cooling down the Heavy Sell

Have you at any time strolled into a shop, or possibly more presently into a car dealership and quickly been bombarded by sales staff seeking to drive you into a decision to make a order? It can be very annoying. It is a turn off. It's tough to be in a sales enterprise of any kind. To practice it best you must travel a fine balance between enlightening, interested and downright pushy.

A recent study regarding online sales promotion habits and how they influence visitors called 'The Social Break-Up' highlighted how pushy marketing approaches were the most important contributing factor people unsubscribed to mailing lists, and / or social network accounts, or 'un-liked' webpages on Facebook as well as other types of subscribed announcements including RSS feeds.

The balance is between offering thoughtful, fascinating details on a timely basis, and spamming the cyberspace with campaigns, backlinks, obvious advertising along with a barrage of crappy come-ons, and marketing letters. If you obtain reputable email subscribers you are offered trust, and you have to labor really hard in order to not break that confidence. flexgreen.gimmtraff.hop.clickbank Provide Value While Building Your Business

When you do it right, and build the confidence of your members you'll generate a respect that's valuable beyond comprehension. If you abuse the faith offered you, it will eradicate any kind of impact your subscriber list would have possibly had.

If you are making use of weblogs, or social networking websites you should contribute frequently, but they absolutely ought to incorporate important data, not only urls or sales blurbs. If you scatter a couple of those types of articles or blog posts among a vast majority of enlightening posts or intriguing content and reports, that is fine, however your internet page should not look like a long list of urls, or sales pitches.

If you are using subscriber lists, please beware of how many times that you are sending out e-mails. Even the most educational content material might get frustrating if it is showing up each day, or more regularly. I have been subscribed to mailing lists that delivered e-mails with blurbs of totally obvious sales pitches three to four times on a daily basis. There's no better motivator to strike that unsubscribe backlink.

It's seductive to give in to the hard sell. This is also true if you are keen about the merchandise yourself. Remember that hard sell is manipulative, and often will turn even the most intrigued buyer entirely against your service. It is a common result of a skeptical general population, made distrustful by the ever-growing amount of sales pages, and back links online.

Utilizing social networking sites, weblogs and marketing web pages are wonderful methods of affiliate marketing, but at all times keep your customer's best interests in mind. Make sure to utilize content material that shows just how great your product is in an honest way, and just how you're able to recognize their situations. Not every blog post you produce, or message you send out must market anything. If you do incorporate back links in most mail, put a few off to the sides, or perhaps towards the bottom of otherwise beneficial and interesting details so your viewers discover how much you actually care, and may acquire authentic aid and also inspiration from you, besides your sales pitches. You may be surprised by how often the trust you develop evolves into product sales along with clicks.

15Nov/11Off

Successful Squeeze Page Tips

Why use a good Squeeze Page intended for Building A List ?

Assuming you have conducted any kind of study on online advertising and marketing . you will have heard the word squeeze page. Perhaps you have also experimented with develop at least one , or maybe already have one of them in place online to build up a list . If this isn't really working how you estimated it to, you almost certainly aren't performing it proper . Any squeeze page is a really straightforward idea . It exists for 1 sole goal , to get members for an list .

Considering that the squeeze pages do not have any purpose besides amassing people as well as e-mail internet marketers do not give them the attention they ought to get . They believe that squeeze pages don't promote anything , but they're completely wrong Squeeze pages promote the concept . Unless you have a audience's interest , as well as suggest to them what your subscriber list is going to do for them , they'll simply click right away from the page .

The modern shopper is not any slouch . They've already observed it all and therefore are extremely cynical of your sales page for a good reason . There is such a lot of noise on-line currently . Your consumer market seems to have gone on the net . rendering it the right area for promotion Old-fashioned media advertising is actually tapering , even big companies having massive pockets are recognizing the influence associated with the net for advertising email campaigns .

Together with the Fortune 500, every person that has an idea or item to promote has taken up advertising these products on-line . It's less expensive , less complicated and quicker than traditional offline , broadcast as well as television promotion . Which means that nearly everywhere you turn . regardless of the subject or even merchandise you are interested in , you'll find commercials landing pages as well as squeeze pages set up to draw people inside . You must present website visitors a good reason to be able to have faith in your company , and wish to find out more in regards to what you have to offer them . Your own squeeze page must Sell all of them on your business .

The significance of an Opt-In Subscriber list

E-mail marketing is very efficient , Nevertheless , there are two techniques individuals use it the proper way , as well as the wrong manner , The wrong way is generally to basically gather a number of arbitrary emails , and commence transmitting advertising e-mail to their users Terrible move . That's referred to as spam and at the very least it'll get you sent promptly into the junk e-mail folder or block list. At the worst , it can ensure you get dropped from the Internet service provider or perhaps website host . Despite the fact that unsolicited mail e-mail lists don't take so much efforts to setup , they can be far less successful than a excellent opt-in list .

A great opt-in collection is created through attracting visitors to your site squeeze page or another form of solicitation to join up to obtain recurring tips from your website . This is never ever considered trash because the recipient Requests your company for you to deliver them emails . Even though they report your services to your ISP or host . you can prove they asked for your email , and prevent getting in trouble. Double opt-in is even better and even more protected than straightforward opt-in subscriber list . Your double opt-in occurs when a website visitor signs up inside your registration box, and then is provided with an email delivered to them immediately requesting them to select a link to make sure that they desired your subscription. Not only does a good double opt-in present you with the most effective protection . what's more, it reminds that they and also desired your email messages , and teaches them how to recognize your email marketing personality . Opt-in email lists are better as compared to hit-or-miss junk e-mail due to the fact you are aware of the people on the list are actually your own target market , and they have shown a desire for the information you have because they joined .

Exactly what Helps make an Attractive Squeeze Page?

Viewer's attention ranges can be very brief and you want to express your information quickly , and yet with enough power to influence them to sign up.

Convey to visitors what you are going to offer them Come right out and state why your incredible mail membership will probably assist them. The ideal email plan provides some worth , instead of just a sales pitch . Readers can obtain selling pitches anyplace they certainly are usually not proceeding to sign up to receive much more even though it is definitely the main goal of an e mail list-to market your product/service. Do that correctly and your company's opt-in marketing e-mail list is going to be a highly effective method of getting the interest of potential customers .

13Nov/11Off

How To Do Email Marketing Right

Effective Opt-In Web mail Internet marketing

Opt-in email address prospect lists truly are a successful method. The most significant benefit of any opt-in list is that you no longer have to wait for website visitors to visit your internet site. A powerful mail list registration is considered to be effectively a carte blanche call to reach out to consumers you now know are interested in your service. You'll find things you can do for making your current e-mail marketing strategy more efficient , and make certain any prospects tend not to press that oft cursed remove yourself from list link. flexgreen.asbullet.hop.clickbank How To Do Email Marketing Right

Attractive Subject Lines

The primary thing to be considered when generating a powerful email campaign is the subject matter line. This is an area simply too often glossed over. The situation practically appears insignificant unless you view it as the only way you could get followers to even open your correspondence. Thinking that subscribers would be overjoyed at noticing all your mail messages show up simply because they subscribed could be a lethal mistake. Unless you formerly obtained an outstanding status , lots of guests enroll possessing a hopeful nonetheless skeptical mind-set when it comes to mailing lists. They want the idea to become a great encounter , however already have extremely skeptical issues caused by the large amount of what comes down to paper junk mail sprouting up frequently from both opt-in prospect lists as well as simple spammy web mail. With no appealing , and also attractive topic line, the email can be too very easily deleted , or maybe worse , directed in to the junk e-mail directory.

Get started thinking of the topic line for all of your e mail like the hook of your e-mail. Tell them how much of an vital message you've awaiting them all. Be warned though , that lure is really a two-way road. It better deliver the results or it is actually worse than just a mundane subject matter line.

Steer clear of Spam Filter Terms

There are certain key phrases that prompt junk posts filter systems in lot of mail in boxes. Refined internet surfers today know about the various spammy web mail senders, and power up robotic filter systems to halt e-mail containing sayings very often go along with such transmissions. Steer clear of words and phrases like no cost income and even this type of prompts as "make cash or even work opportunities from your home. "

There are lots of phrases which might be prone to trigger any junk mail filtration system , it is difficult to avoid them all. Figuring out what are the trigger terms will be that most directly connect with your theme will pin down the area quite a bit . However , always you need to urge viewers to put the actual email address contact information on their contact list so in case you accidentally put in a junk posts trigger, it will arrive just for them .

Handling the circumstance

It is always better if you can utilize a actual person's name when it comes to the actual web mail . E-mail collection software applications which are created to assist you build your own advertising campaign at the same time contain the capacity to embed tailored details into the correct field spots once you have all of them established up properly . Use the time to include such specifics so that any emails honestly look genuine rather than looking like a form letter .

Include Valid Information and facts

The moment you get people inside your e-mail it is time for you to seriously shine . E mail marketing and advertising performs best when you extend your visitors practical concepts along with information . Some of the finest ones I've received entail personalized information and experiences which I may relate with . Many followers really feel the same way. A part associated with the fine art most typically associated with producing interesting e-mail strategies is acquiring your viewers by means of compelling and also gratifying written content which is actually related to the actual area of interest which they signed up regarding .

Utilizing the Power connected with the E mail in order to Deliver Viewers to Your actual Web site The leading e-mail entrepreneurs already know precisely how to employ extremely creative content to be able to showcase useful merchandise as well as , articles and reviews in their own websites . Don't forget that the particular exact reason you are developing the listing to start with is normally in order to make customers to arrive back to your own online business , or perhaps clickthrough to your current landing webpages . Although basically introducing one or more links towards the actual bottom of an e-mail may have some effect , you really will definitely in all likelihood get much more interest if you deliver a new tip , or perhaps experience that may goes together with every backlink , and then use it so that you can cause your readers showing an interest in finding out just what is at the other end of the link to remedy the situation of the message or maybe help all of them make use of a tip .

Email advertising is very successful , and it is actually very difficult to be able to carry out incorrect . Conducting it correct , though is going to virtually ensure better success , and generate devoted customers who look forward to opening up any e-mail offerings every time they arrive at their email .

3Nov/11Off

How and why to build an email list

You've probably heard this common Internet marketing mantra a million times. The money is in the list. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential. flexgreen.smllc3.hop.clickbank How and why to build an email list

Why it works

Most people won't open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You have the chance to share your messages repeatedly with those who are a part of your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Everything else is irrelevant.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.

A great inducement isn't enough to get the best results, however. Building a squeeze page the right way is just as important. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That means you'll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You don't want to provide your prospective customers with an "escape route" or distractions that may reduce conversions.

Second, you'll need to write a short, powerful message. You want to make your offer of an inducement attractive and you don't want to dilute that point with extraneous verbiage. Remember, your squeeze page exists solely to generate sign ups. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if it's a sale - you should work to close the transaction. As such, your squeeze page's sign up form should feature a powerful call to action. Make it clear to readers that they'll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You'll be able to build trust and credibility with your subscribers. You'll also have the chance to expose your subscribers to key marketing messages more than once.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn't an accident. The money really is in the list!

23Oct/11Off

Email List Building Strategies

If you're going to be successful in internet marketing, you need to build a list. It's the one thing above all else that matters most. After it's built, it's yours to use any time you want. Just push a button and print money - literally.

OK, but how?

Here's what you need to build your list:

  • Your Opt-in Page
  • Your Bribe
  • The Thank You Page

Your Landing Page - The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. This page needs to look professional. And it needs to be simple to see how to opt in. And your call to action must be clear!

Failure to include a great "call to action" will result in failure. This is a definitive message that tells your visitor what to do. And if you don't include it, they won't opt in. The funny thing is that people just don't know what to do unless you tell them.

You can take your opt-in page to the next level if you add a compelling video to the page. You only have a few second to get your visitors attention - video helps! And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it's done playing.

Now, don't worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 - $250. You can also find ready-made list building tools that have everything pre-built for you.

The Incentive - Next, you've got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. So make your "bribe" a good one!

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

  • An eBook
  • Software
  • Videos
  • A multi-part email series

You've got to create some great content. It's got to be something helpful for your new subscribers. And nothing sells like "free". But to get the email, it's got to be a good offer.

Once again, don't worry if you don't know how to create the freebie. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. So, a great premium will cost you around $100 - $150.

You can also get email list building tools that include the premium. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised - valuable information. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don't have to create the product. And make money right away from your list.

The Opt-in Success Page - The last bit is the thank you page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. This helps them feel they've made the right decision giving you their email. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can go the DIY route. You can either write the content pages on your own. Or hire ghost writers to write them for you.

Summing it up

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if sign up for a "complete package" solution. It's just important that you start today building your opt-in list. Because as soon as you've got your own list . . . You've got a license to print money!

flexgreen.asbullet.hop.clickbank Email List Building Strategies

13Oct/11Off

Affiliate Marketing Secrets

Secrets of Affiliate Marketing

One of the easiest and fastest way to earn a living online is through affiliate marketing. Affiliate marketing means that all you do is sendvisitors to someone else's website, they do everything else! (make the product, design the sale page, handle the billing and support, etc.), and you get paid 50% or more

These are a some of the benefits

  1. You can get started almost immediately because you don't have to create a product, set up a website and sales page, develop the website, create marketing materials, or get a merchant account and CRM.
  2. You have basically zero investment of your time because you don't have to do the customer support or deal with billing or technical issues.
  3. Your efforts are risk-free, because the product owner has already done all the research , development and testing. So if you send visitors you will get paid.
Looking at these benefits, it's clear that affiliate marketing is the way to go!

OK, but it's not all rosy...

You work hard to send the traffic to the product owner's website, but once you do that you will never see those visitors again. Less than 10% of the visitors your send will actually buy the product. And of the 10% or less that do buy, the product owner will be able to sell to them again, but you will not.

Is there are way around this?

It's simple: You must get your visitors' email addresses before you send them to the product owner's website. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you're a super star affiliate, you'll provide high-quality content before sending them to the product website.
Here are the benefits of doing affiliate marketing like this:
  1. You'll be building your own list of potential customers that you can market to again and again.
  2. By providing great content without a sales pitch, you put them in a buying mood. So when you do send them to the product website, they're much more likely to buy.
If you want to create an affiliate marketing system like this, you'll need the following:
  1. A squeeze page, and even better a Video squeeze page.
  2. Several high-quality content pages
  3. A multi-part email series with at least 5 emails in it
You'll use the squeeze page as the place to send your visitors instead of using the product website. Your squeeze page adds your visitors to you autoresponder. This is how you start building your list, and at the same time begin sending them useful information. After subscribing them to your email list, it redirects them to your content mini-site.
The content pages provide valuable information for your visitors and make them more receptive to the sales message that you'll link to from inside the content. While they're reading the content you've provided, your email system is already following up with them to send them back to the product website again and again.
There's no doubt that it's worth the effort to put a system like this in place, because doing so will increase your profits by 500% or more. After setting it up, you simply send visitors to your squeeze page instead of the sales page. And the rest runs on auto-pilot.
One option, if you're not up to the challenge of setting this all up yourself, is to let someone like Affiliate Silver Bullet do it for you. Services like this design the enter system (the video, the video squeeze page, the email series, the content pages, etc). The major benefit of using a service like this is that you can get started right away, and for a whole lot less than it would cost to do it all yourself. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn't much of a concern.
Alternatively, you can use a service like Elance to "outsource" each of these compnents. Whichever way you decided to go, it's critical to get an affiliate marketing system like this in place, if you're at all serious about your business.
flexgreen.asbullet.hop.clickbank Affiliate Marketing Secrets
   
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