Flex Green Blog
3Nov/11Off

How and why to build an email list

You've probably heard this common Internet marketing mantra a million times. The money is in the list. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential. flexgreen.smllc3.hop.clickbank How and why to build an email list

Why it works

Most people won't open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You have the chance to share your messages repeatedly with those who are a part of your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Everything else is irrelevant.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.

A great inducement isn't enough to get the best results, however. Building a squeeze page the right way is just as important. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That means you'll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You don't want to provide your prospective customers with an "escape route" or distractions that may reduce conversions.

Second, you'll need to write a short, powerful message. You want to make your offer of an inducement attractive and you don't want to dilute that point with extraneous verbiage. Remember, your squeeze page exists solely to generate sign ups. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if it's a sale - you should work to close the transaction. As such, your squeeze page's sign up form should feature a powerful call to action. Make it clear to readers that they'll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You'll be able to build trust and credibility with your subscribers. You'll also have the chance to expose your subscribers to key marketing messages more than once.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn't an accident. The money really is in the list!

23Oct/11Off

Email List Building Strategies

If you're going to be successful in internet marketing, you need to build a list. It's the one thing above all else that matters most. After it's built, it's yours to use any time you want. Just push a button and print money - literally.

OK, but how?

Here's what you need to build your list:

  • Your Opt-in Page
  • Your Bribe
  • The Thank You Page

Your Landing Page - The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. This page needs to look professional. And it needs to be simple to see how to opt in. And your call to action must be clear!

Failure to include a great "call to action" will result in failure. This is a definitive message that tells your visitor what to do. And if you don't include it, they won't opt in. The funny thing is that people just don't know what to do unless you tell them.

You can take your opt-in page to the next level if you add a compelling video to the page. You only have a few second to get your visitors attention - video helps! And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it's done playing.

Now, don't worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 - $250. You can also find ready-made list building tools that have everything pre-built for you.

The Incentive - Next, you've got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. So make your "bribe" a good one!

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

  • An eBook
  • Software
  • Videos
  • A multi-part email series

You've got to create some great content. It's got to be something helpful for your new subscribers. And nothing sells like "free". But to get the email, it's got to be a good offer.

Once again, don't worry if you don't know how to create the freebie. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. So, a great premium will cost you around $100 - $150.

You can also get email list building tools that include the premium. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised - valuable information. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don't have to create the product. And make money right away from your list.

The Opt-in Success Page - The last bit is the thank you page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. This helps them feel they've made the right decision giving you their email. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can go the DIY route. You can either write the content pages on your own. Or hire ghost writers to write them for you.

Summing it up

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if sign up for a "complete package" solution. It's just important that you start today building your opt-in list. Because as soon as you've got your own list . . . You've got a license to print money!

flexgreen.asbullet.hop.clickbank Email List Building Strategies

   
WordPress SEO fine-tune by Meta SEO Pack from Poradnik Webmastera